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BE INSPIRED

Inspiration is a catalyst of change and we hope to inspire you through insightful stories of our ocean environment and telling you about the journeys and sustainable efforts of those who inspire us!

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Say Hi to Annika!

Annika, an eco champion who spends her time helping others finding their sustainable voice, spreading knowledge, and encouraging people to make conscious decisions. Here is her story 🌍

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MIAB with Kat @ Yogi Bare

Kat, founder of awesome yoga brand Yogi Bare helps people find their flow, from within themselves and for the oceans. We love her honesty, her humility and her unique edge, which is why we are so happy to share her story with you.

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What is Ocean-bound plastic?

It's important that we are aware of what Ocean-bound plastic waste is, why is exist and how we can reduce it, in order to reduce the amount of plastic waste that enters our oceans.

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Jamie @ Jungle Straws

Jamie, the co-founder of awesome Jungle Straws and Jungle Culture are creating positive impact by designing eco-friendly and good looking products in a quest to reduce the amount of single-use plastic items we use.

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OUR OCEANS

<5% of the planet’s oceans have been explored

2018 marked the oceans’ hottest year on record

>70% of our planet’s oxygen is produced by the ocean

The oceans hold about 321 million cubic of water

More than 80% of the ocean is unmapped and unexplored

Jellyfish have been around more than half a billion years

The majority of life on Earth is aquatic

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OCEAN HEROES

Many of us will not have experienced our oceans first-hand to a degree where it has changed who we are, what we do and the way we live. We therefore find inspiration through the eyes of those that have. Our ocean heroes are surfers, canoers, ocean lovers, sailors, eco-warriors, stand-up paddle-boarders, sustainable entrepreneurs, swimmers and storytellers, and they all have at least one thing in common, they love our oceans and have shaped their lives to protect them. Dive Deeper

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MIAB with Kat @ Yogi Bare

Kat, founder of awesome yoga brand Yogi Bare helps people find their flow, from within themselves and for the oceans. We love her honesty, her humility and her unique edge, which is why we are so happy to share her story with you.

Dive Deeper

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MIAB with Jamie @ Jungle Straws

Jamie, the co-founder of awesome Jungle Straws and Jungle Culture are creating positive impact by designing eco-friendly and good looking products in a quest to reduce the amount of single-use plastic items we use.

Dive Deeper

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Say hi to India Pearson

A dedicated ocean protector, SUPYoga instructor, and travel presenter who has taken on a sustainable lifestyle with a mission to protect our oceans and nature and inspiring others to do the same. Here is her story 🌊

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MIAB with Keri-Anne Payne

Olympic silver medallist and 2x World Champion in 10k open water swimming, Keri-Anne has seen the changes in our oceans first hand and is spreading the message around ocean preservation and safety to open water swimmers around the world.

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Plastic pollution

1 million plastic bottles are bought around the world every minute 

40% of plastic becomes waste after one use

Only 9% of plastic is recycled

A plastic bottle can last for 450 years in the marine environment

73% of beach litter worldwide is plastic

Plastic is killing >1.1 million seabirds and animals every year

700 species of marine life face extinction due to plastic pollution.

1 garbage truck load of plastic enter our oceans every day

2/3 of ocean plastic comes straight from land-based sources

8.3 billion tons of plastic has been produced to date

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The Good News

Despite the grey gloom we are constantly hearing about, there are still tons of good news with everything from success stories, preservation efforts, environmental initiatives and best of all nature’s ability to fight back on its own. Here are a few stories that hopefully will make you feel hopeful and excited about the future.

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What is Ocean-bound plastic?

It's important that we are aware of what Ocean-bound plastic waste is, why is exist and how we can reduce it, in order to reduce the amount of plastic waste that enters our oceans.

Dive Deeper

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An environmental hero - Plankton

Plankton generates 50% of the oxygen in our atmosphere and feeds the majority of ocean wildlife. They are some of the smallest organisms and animals in our oceans and yet we rely on them for our survival.

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How to get started on your sustainable journey

In order to take on and succeed with your sustainable efforts, we would like to give you some tips on how to get started and champion them for the long-run!

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An environmental hero - Seagrass

This environmental hero in disguise play a vital role in mitigating climate change and stabilizing the carbon cycle - This is seagrass meadows

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Why they got started

“When we live in a city we live in this very strange world and it’s sort of disconnected from nature which is where we are supposed to be” - Kat Pither @ Yogi Bare

“When I was pregnant, I became almost obsessed with what planet we leave behind to generations to come” - Annika Sundin

“I left my day-job to seek out a more positive and fulfilling job, and on that journey I started learning about the waste crisis” - Jamie @ Jungle Straws

“I saw the increase of plastic in our oceans over time around the world when I was competing” - Keri-Anne Payne

“Working with brands and understanding the importance of a transparent and sustainable supply chain” - Lucy Stephens

"Coming back from travels and realising that we live in excess of what we need" - Adam Burgess

"My sister always talked about making our planet a better place, inspiring me to follow suit" - Katie Colvin @ CRU Kafe

"I started seeing the negative affects tourism and plastic had on our oceans" - Clare Baranowski

Spotlight

There are some brilliant people, organisations, and companies out there that are inspiring us through their deep passion, sustainable initiatives and innovative ideas. They are the once that inspire us to want to do more in our lives to contribute to the solution and we have collected some of them here.

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Say Hi to Amanda!

Amanda, a praised entrepreneur, an advocate for sustainable construction practices in Sweden, a feminist and a dedicated eco-champion with a passion for second-hand clothing. Here is her story 

Dive Deeper

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Say Hi to Annika!

Annika, an eco champion who spends her time helping others finding their sustainable voice, spreading knowledge, and encouraging people to make conscious decisions. Here is her story 🌍

Dive Deeper

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Why Fairtrade?

At CRU, they are proud to sell Fairtrade coffee that is 100% traceable and sustainable. Learn why we should bother about buying Fairtrade, and what difference it makes to the coffee you drink?

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