The majority of plastic waste enters our oceans through particularly exposed countries without appropriate infrastructure and education for waste disposal. If we are to successfully reduce the amount of plastic in our oceans, we need to clean up the plastic that is the most likely to enter them.

clean up plastic in our oceans

Approximately 80% of plastic in our oceans comes from land-based sources and the vast majority of that enters the oceans from particularly exposed countries along the world’s coastlines and rivers.

In order to reduce the amount of plastic in our oceans, we must not only consume less plastic to produce less plastic waste, but we must find ways of helping these exposed countries with their clean-up efforts and support them with infrastructure development and education for how to dispose of waste.

Long-term and sustainable clean-up efforts will be driven by demand for the plastic that is being collected, this way the efforts are not only led by charitable initiatives (despite these also being fantastic) but rather a fundamental demand for the material. This does not only contribute to the collection of waste that would otherwise end up in our oceans, but it also drives the establishment for appropriate infrastructure and supports people in the most vulnerable communities with work and security.

Driving demand for this type of exposed plastic is therefore a vital part of the sustainable solution that ensures that the plastic which unfortunately has become waste, does not reach our oceans.

plastic waste on beach

It is through these realisations that we at Nature Unite wanted to create a solution that everyone could take part in which automatically enables people to be a part of the solution, and the Nature Unite bottle was born. It is made with Ocean-bound plastic, which is exactly this type of exposed plastic, that if not collected will with high likelihood end up in our oceans.

By using this recycled plastic, we drive demand for the material which in turn will increase its value, resulting in the need for increased and improved infrastructure and increased clean-up efforts in some of the most exposed countries in the world. Ultimately removing plastic that would otherwise have ended up polluting our oceans, all to keep our oceans blue and healthy.

Our hope with the Nature Unite bottle is that we can no longer produce it, because there is no more material to collect!

Get your Nature Unite bottle HERE.



This blog post was written by the Nature Unite team