By crafting our recycled eco-friendly bottle from Oceanbound plastic, we are able to prevent plastic waste from entering our oceans. And, through our commitment as a carbon neutral company, we are able to offset our CO2 emissions to reduce our impact in the world.
But, it doesn’t stop there - we want to make sure that we leave our planet in a better condition than where we started out. That’s why we have partnered with the Indian-based plastic recycling platform, Plastics For Change but also why we are excited to tell you that we are a member of the global movement 1% For The Planet.
WHAT IS 1% FOR THE PLANET?
1% for the Planet is a global movement which connects businesses and individuals with certified and approved environmental non-profits. In a nutshell, businesses pledge a percentage of their annual sales (or salary, for individuals) to a select organisation within the global network.
A registered non-profit themselves, the organisation was founded by Yvon Chouinard (the founder of Patagonia) and Craig Mathews (founder of Blue Ribbon Flies) back in 2002.
At present, the 1% for the Planet global network consists of more than 3,500 businesses plus a community of individual members, who can together support thousands of non-profit partners in over 64 countries.
Since 2002, the 1% for the Planet global has given back a staggering $270 million to environmental causes.
HOW DOES THE 1% FOR THE PLANET MODEL WORK?
It’s very simple! 1% for the Planet member businesses pledge at least 1% of their annual sales. Meanwhile, individual members donate at least 1% of their annual salary - or the equivalent in voluntary support.
Regardless of the membership, all money is distributed directly to approved environmental non-profits selected by the business or individual. 1% for the Planet guides and supports its members through this giving model. By partnering with them, we know our donation is landing in the hands of a sustainable and trustworthy third party organisation.
HOW IS NATURE UNITE WORKING WITH 1% FOR THE PLANET?
We’re thrilled to contribute 2% of our annual sales to a waste management educational foundation in India through the 1% For The Planet umbrella. So if you choose to buy the Nature Unite bottle, 2% percentage of the sale will make its way to our partner non-profit. We really can help create a sustainable environmental legacy together.
Written by the Nature Unite team